Newsletter

Dave Roughton is a well-known Sacramento businessman regarded for his industry and community leadership and probably most known as the President/CEO for SAFE Credit Union. Afterall, he has been in a leadership position with the credit union for over two decades, serving as President & CEO since 2016. Beyond this responsibility, Dave is also a ProjectAttain! board member who has helped steer our organization through formation to launch. SAFE stands for Sacramento Air Force Employees because the credit union was originally formed to provide financial services to employees at the former McClellan Air Force Base. Fast forward to today – [...]

The Sacramento Business Journal Honors Duncan and Roughton Honorees for this award program are nominated by Business Journal readers and staff and chosen through a vote of their peers. This year sees honors awarded for ProjectAttain! board treasurer Dave Roughton, a Distinguished Career honoree, and board member Willy Duncan, nominated in the education category. "ProjectAttain! is so fortunate to have leaders like Willy and Dave invested in closing the Capital Region's workforce, equity, and skills gaps by championing educational attainment for working age adults. Thank you, Willy and Dave, for your visionary leadership that supports educational opportunities for all." ~ [...]

Sierra College President Willy Duncan has used a combination of ambitiousness and pragmatism to help keep his school's 18,000 students on track with their studies amid a pandemic that upended teaching protocol everywhere. “We were one of the first colleges in the country to move to a remote environment. That allowed us to get ahead of the curve,” said Duncan. “But we never quite hit all of the classes. You can’t learn to weld online.”   Since joining Sierra College as its president in 2011, the 54-year-old Duncan took a scientific approach from the start to best guide students through [...]

Dave Roughton may be retiring from his role as CEO and president of SAFE Credit Union, but his investment in the organization — and its impact on Sacramento — hasn’t wavered. Through leadership positions on the Greater Sacramento Economic Council, the California Credit Union League, and the Sacramento Metropolitan Chamber of Commerce, Roughton has been an influential voice in the region's economic vitality, helping businesses navigate through pandemic-related struggles. "In order for SAFE to be a strong and healthy organization, we need strong and healthy communities,” Roughton said of the reciprocal relationship between investing in Sacramento and in turn SAFE [...]